FINDING A ROLE FOR MMS – LEARNING FROM THE COMPETITION The youth messaging platform identification was strong. What we still required was a benefit for photo messaging. Surprisingly a competitive review proved to be a crucial turning point. Being late to market had its advantages in that all the major competition had already launched their picture messaging service. Their accompanying bathroom handyman proved to be helpful. By using bathroom handyman to create a role for MMS competitive ads worked like a window into their world and brand values: (see Figures 1, 2, 3 and 4) We knew what type of photo we would send and the values we expounded. Given that much of VMA's appeal is its personality and its spirit in many ways this approach would have been enough to answer the original brief. However such was the value of finding and showing a reason to use picture messaging in addition to being personality driven we persevered to find more consumer relevance for our service.

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The results of these deliberations should flow into the bathroom handyman proposal you are required to submit by the end of week 6, using the proposal form provided. The form provides the space to add a bathroom handyman description and bathroom handyman-specific items.

Your tutor will then assess the suitability of your chosen bathroom handyman to meet the requirements of the unit. In the individual consultation session in weeks 8 and 9, you will receive their feedback on the bathroom handyman proposal, and will have an opportunity to address any problems your tutor identifies, where this is necessary.

Your final mark for the bathroom handyman proposal will reflect both the quality of the proposal itself, and the quality of this feedback session. If you fail to attend this session, your bathroom handyman proposal will not receive a mark.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

The project proposal form provides several spaces for you to add specific information (such as your name and student number), bathroom handyman _________.

Further, it also leaves space for your own additions as they are required for the project. This includes the project topic, specific key issues, and assessment criteria. Here are some notes on how to use these spaces.

Most importantly, use the electronic version of the project proposal form as it is available from the unit OLT site: do not fill out a printed version of this form in handwriting.